Relationships in business, like all human relationships, are a constantly evolving thing. They take a lot of work. And in a world where nearly everybody has access to the internet, where we have never been more connected, personal relationships have never been more important.
It doesn’t matter what your business is – whether you’re buying and selling or offering a service – if you’re unable to work with the people around you, you will not succeed. Regardless of the numbers, you need other people to support you.
And it’s precisely because of this that ‘Listening’ has never been more fundamental.
Most people, when speaking, merely verbalise something they’ve previously recorded in their head. They’ve already formed the idea in their minds and in conversation they’re simply vocalising this. Their interactions are effectively one-sided debates.
But business, and for the most part life, is much like a team sport; you depend on others for your success. In the age of the internet, this has never been more relevant.
Now every person on the planet has access to enormous amounts of information at the click of a button. We’re all consuming and absorbing copious amounts of knowledge practically from the moment we wake up. As a result, we live in a world where most people are simply regurgitating information they’ve consumed. Very few people are genuinely listening.
Nowhere is this more evident than on the internet. The virtual social hubs that are Facebook and Twitter have effectively been reduced to shouting contests. Everybody is so convinced that they know best that nobody is listening to anybody else.
In the age of Facebook and Twitter, the art of listening makes you stand out from the crowd.
And in business, for your company, this could not be more important. Countless professional opportunities are lost every day because people fail to listen.
This is as equally fundamental in bringing in new business, where clients and professional partners are decisive, as it is inside your company itself. Through listening you’ll be able to maximise the efficiency of the resources already at your disposal.
By listening to your partners and co-workers you will be able to move forward in the most intelligent, thought-out way possible.
‘If you want something done, do it yourself’ is an impossibly dangerous motto. Instead, encourage debate and listen to the people around you. You will only be improving your chances of success.
Give it a try, and watch your business grow.
In an era where people spend more time on their phones than interacting with other people, and most people choose to eat lunch alone at their desks, the quality of listening is an overwhelmingly distinguishing factor.